DuneBerry - In Celebration of the Resort Lifestyle
DuneBerry Resort Wear is a unique, fun, colorful happy-place shopping experience in upscale multigenerational "Family" Resort Wear – It’s a Celebration of what’s fun about resort lifestyle apparel.
Our use of the “Dune” name was both driven by our love for the now internationally famous Sleeping Bear Dunes National Lakeshore (home of our original DuneBerry store in Leland, MI); and in creating a somewhat nonsensical, whimsical and fun name for our Women’s, Men’s & Children’s Resort Wear boutiques. As children, we looked forward to going to the Sand Dunes on the Northwest Lake Michigan shoreline every summer – ahhh… the fun and carefree “Dune Life” where the windswept sand meets the blue water and blue sky! We hope you will enjoy our celebration of what’s fun and special about the “Dune Life,” and Resort Living - we create a very special experience for you and your friends in our classic, Preppy and sophisticated women’s, men’s & children’s resort wear (gifts & accessories) boutique - DuneBerry Resort Wear.
A “Dune Berry” is a Beach Strawberry (Fragaria Ananassa 'Lipstick' Strawberry flower). This small wild ancestor of our cultivated strawberry is a hybrid of this species and the forest strawberry. The Dune Berry does not grow so much on the beach proper but close by on sand dunes in coastal areas.
HISTORY
MAY 2012
Ann and Jim Nash incorporated The Dune Berry, LLC dba DuneBeery Resort Wear
and opened as a Women's Boutique downtown in the Resort town of Traverse City, MI
FEBRUARY 2014
The store was moved 25 miles northwest to the coastal village of Leland. Men's and
Children's resort wear were added along with gifts and accessories. Both stores were
seasonal, operating only 6-months out of the year with 85% of the business coming in
a 12-week period June through August.
OCTOBER 2018
Dune Holdings Group, Inc. was formed and incorporated to be the umbrella company for all
DuneBerry, eLIVE Omni and related enterprises. Initially the focus was on eShop LIVE and
the development of DuneBerry Brand and other related products, services and enterprise. It
was to be the future parent company for franchising DuneBerry, which was delayed until
DuneBerry established a year-around store and further developed the brand.
FEBRUARY 2021
DuneBerry Pinehurst, LLC was incorporated in North Carolina and our DuneBerry Resort
Wear store in the Historic District of Pinehurst was opened. Our Pinehurst, NC location
enabled us to operate a 12-month year-around store.
OCTOBER 2021
Our seasonal Leland store was closed after 10 successful years, which provided us
with an exceptional reputation for the DuneBerry name (brand reconition) and a
status unmatched for our exceptional customer service, in a multi-state area and as
far away as California.
JULY 2023
After two full years of operation in NC and after much consideration and many requests
from DuneBerry customers DuneBerry makes a decision and begins preparation to
franchise DuneBerry Resort Wear.
LOOKING FORWARD
Dune Holdings Group anticipates being ready to franchise by January
2024 and are currently talking to interested parties. Initially we hope
to open several stores in North Carolina and then in surrounding States.
DuneBerry Resort Wear owners will be entrepreneurs interested and
experienced in fashion retail…we will help them in every way to succeed
in owning their own small business enterprise. We look for franchisees who are
likeminded and have a passion to follow their dream in successful ownership
and operation of a unique DuneBerry Resort Wear store. Our proven brand,
model, decades of successful experience in fashion retail and our diversified
team of retailing executives, our resources, training, coaching, and unique
services and systems provide a successful model that is second to none.
Original DuneBerry Store
Traverse City, MI - Est. 2012
FRANCHISE
NOVEMBER 2018
eShop LIVE ("elo") was first conceived and developed over 2019 - COVID in 2020 slowed
the progress as did the move to North Carolina to open our current store. eShop LIVE
under the banner of eLIVE Omni is a propritary service and system that is exclusively
used for remote shoping in DuneBerry Resort Wear stores (see website)
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